Francesco Pratt

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The Importance of Illustration

11th December 2009
Not so many years ago businesses used to grunt at using illustrations in their marketing materials. But today, the use and influence of illustrations is growing right along. An illustration, image or picture that does not express a distinct idea is a ... Read >

The Purpose of Brochures

11th December 2009
An effective advertisement can prompt action at first glance. A business owner must keep in mind that in creating his advertisement the marketing material should easily persuade a prospect to make an action. Action, spirit, life - whatever you call it - m... Read >

The Effective Use of Feedback

05th November 2009
Conversations can be a tricky business. Sometimes, decoding what is said with what is meant is difficult at best. However, communication is a necessary tool in todays world. And it's not only speaking that can be difficult, but trying to interpret body la... Read >

The Effects of Humor in Advertising

26th October 2009
We've all encountered humor in advertising. TV ads showing smart dogs fetching their owners a beer. Radio spots with aliens purifying our drinking water. Print ads with famous people wearing milk mustaches. Many use dry wit. Others are just plain silly. A... Read >